Using Search Engine Optimization


If you are a beginner to the concept of SEO (Search Engine Optimization) you might be wondering by the complexity of the fuss is about. However if you have been running a blog or a website for a while, you have probably noticed the necessity for this kind of thing which is essentially for the fine art of making your website easier to find for people searching it using so-called “niche language”.

These niche language simply means using terms and phrases in your website or blog that are most commonly used by people when they type what they are looking for into a search engine (like Google, Yahoo, Bing). These phrases are also noted and collected by the search engine bots and spiders that belong to that search engine. The more friendly the content in your web site is to the search engine spiders, the more likely people are to find you (which of course increases your website traffic and sales). In addition, the more hits you get from people searching for your products or services, the higher your web site will be indexed on the search engine result pages (SERP) – it’s an important indicator of quality.

Think how a web pages work! For an easy understanding let’s say that it is basically one big popularity contest. Essentially the more hits you have, the higher your ranking is in the search engines.

To use a metaphor – let’s say that the launching of your web site is like a launch party. Launching a website without any type of SEO is like throwing a party and forgetting to invite people. Or you can also compare it to a party where the invitations are sent out in a language that is not recognized by the guests.

Launching your website should be an exciting event. The reasons events (and the launches of new web sites) often fail is because:

1. – You fail to list your website’s URL properly in the search engines or when you completely ignore the section in URL submission sites that ask you to fill out keywords.

2. – Your customers can’t find your blog or website. This can happen when you decide to go the cheap route and opt for a free hosted domain instead of your own domain name. This is a case where customers can’t find your address. A good example is the person who opts for a split domain, which very often leads a visitor to your host’s site and not to your’s. The free sites are notorious examples of free websites that offer split domain names often for nothing.

3. –  They have found your website address but are greeted with a 404 message who informs you that a site has mysteriously disappeared or been removed(!). This can also happen because you opted for a free domain name or a host with a limited bandwidth.

In a nutshell, Search Engine Optimization is the process of making your web site as identifiable as possible to both: people and search engines. If this sounds like it might be difficult and long time consuming thing to accomplish it is.

The intention of SEO is to elevate your site’s ranking in the search engines by including what are called targeted keywords and keyword descriptions right in the body of the text, while all the content remain at a quality level. These keywords are obtained by finding out how people phrase their requests when they input a request into the search engines. Easy to say, but delicate to build.

Most people obtain their keywords needed by doing a bit of market research. The search content is located by using a keyword search tool such it was Overture e.g., now Gogle Keyword Tool is useful. Once the top ten to twenty most-searched-for keywords are found, articles are then created around each of these key phrases and posted to the web site or blog. The principle is as each of these new search engine optimized articles creates new pages for the search engines to spider when people type in those key phrases during a search.

So in essence the SEO technique is mainly a way to increase sales or membership conversions by increasing your visibility in the great search engines, it is not rocket science. However it does means knowing a bit about html and keyword optimization. It entails knowing how to phrase things so that computers understand the language of what it is you are trying to convey or sell when you submit your site to the important search engines.

Practicing effective SEO techniques can involve using simple market research skills but it is not as technical as it sounds. Some of the best marketers on the entire world in fact would say that to some extent it also involves using your intuition to second-guess what your customers might be looking for every time they use a search engine such as Google, Yahoo or Bing to search for a product.

In the next articles we are going to take you through the basics of how to create a search engine friendly web site – including how to create a search engine friendly web-page (or blog page), how to submit your URL to the search engines or how to optimize your site using search engine friendly content.

The reason it is so important for you to know how to talk to robots is because it is an aspect of web site and e commerce marketing that is vital to the branding and marketing of your product or service. By doing  just a few simple things, you can give your web site or blog an edge over the competition’s by making your business recognizable to both spiders and potential visitors alike.

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About doruman
More than two years in Internet Marketing. Wordpress Blog about business, online marketing, website promotion, free traffic, backlinks, SEO

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